This list will be regularly added to in order to help explain terms used on our site.
Impression – In video advertising, an impression is a measured viewing of an advertisement. Generally, a certain percentage of the ad must play to count as a valid impression.
CPM – Cost per mille(1000). This is how much an advertiser pays per thousand impressions. For example, a video with 10,000views and a CPM of $15 will get paid $150.
Google Ad Manager – This is an ad management platform where calls to various SSPs are made from. This is where our reporting and ad stack lives.
DSP –A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface
SSP – A supply-side platform or sell-side platform is a technology platform to enable web publishers and digital out-of-home media owners to manage their advertising inventory, fill it with ads, and receive revenue.
Ad Request – A call for an ad originating from the client or the DSP.
Fill Rate – Percentage of ad requests that get filled by the ad networks you're working with. It's calculated by dividing the number of ad impressions an app actually serves, by the number of times an app requested an ad from a network.
VAST – “Video Ad Serving Template,” is a script that gives video players information about which ad to play, how the ad should show up, how long it should last, and whether users are able to skip it.
DAI - “Dynamic Ad Insertion” means video ad technology that enables video ads to be targeted and served dynamically. (Is a form of SSAI)
OTT Device - a device that can connect to a television(or functionality within the television itself) to facilitate the delivery of Internet-based video content (i.e., streaming boxes, media streaming devices, smart TV/connected TV, and gaming consoles).
First-Party AdTag - A “First-Party Ad Tag” is called by the Digital Platform and directs to the Media Company’s ad server. (Also called a Master Ad Tag)
Third-Party AdTag - A “Third-Party Ad Tag” is called by the Media Company’s ad server, and redirects to the Agency’s ad server (e.g., to deliver Ad creative).
